Category Archives: Marketing

Marketing Tip: Getting Your Audience to Listen and Care

One of my colleagues, Nelly Odessa of Acting for Non-Actors, made this GREAT video on how to get your audience engaged and paying attention to your marketing messages. One of the first marketing lessons I learned (the hard and expensive way), is that you can’t just buy marketing and expect it to work (unless you haveContinue Reading

6 Ways to Cure Content-Starvation for Your Blog, Vlog, or Newsletter

Relationship-Marketing is and has always been the most effective of marketing. Whether you use a Rolodex or Twitter, having a great network of contacts is ideal for any service business. For product-based businesses, retail businesses, and business models that are more transactional, you still need that relationship. People Buy From Those That They Know, Like andContinue Reading

What is Klout?

Do you have clout? How about Klout? Klout? What’s that? Klout (www.klout.com) is a company, started by Joe Fernandez, that set out with the goal of measuring your Social Media Influence. Social Media Influence generally defined as one’s ability to drive action to your social media friends. Typically, this would be measured by how likelyContinue Reading

Lessons Learned from a 14 Year Old Affiliate Marketer

When I first started tinkering around with websites (back in the early-mid 90′s), I came across what I thought was going to make me rich. I was a teenager. In my world, EVERYBODY bought CD’s… and there was this great new program from this new company called CD Now and this other company, “Amazon.com,” who sold books online —Continue Reading