One of my colleagues, Nelly Odessa of Acting for Non-Actors, made this GREAT video on how to get your audience engaged and paying attention to your marketing messages.
One of the first marketing lessons I learned (the hard and expensive way), is that you can’t just buy marketing and expect it to work (unless you have millions of dollars for a campaign, at which point a 0.5%-1% conversion rate nets an acceptable level of business). You can’t just pay for banner or newspaper ads and expect people to pay attention or care. You can’t just send emails out and hope people read them. There’s a key element to making all your marketing communications work. It’s all about engaging your audience.
What does engaging your audience mean?
Check it out! – Getting Your Audience to Care