Monthly Archives: March 2012

Marketing Tip: Getting Your Audience to Listen and Care

One of my¬†colleagues, Nelly Odessa of Acting for Non-Actors, made this GREAT video on how to get your audience engaged and paying attention to your marketing messages. One of the first marketing lessons I learned (the hard and expensive way), is that you can’t just buy marketing and expect it to work (unless you haveContinue Reading